Reinders is a family owned distribution company established in 1866 in Elm Grove, Wisconsin, that began as the local grocery store and post office. In the 1950’s the store became a garden center and evolved into the OLD ELM^® Nature Store serving as a retail operation and test market for new products in the industry.

The company has expanded into other market segments including salt and feed, commercial turf equipment and irrigation supplies. Our feed division carries a wide variety of national brand nature products from leading manufacturers. We also distribute our own exclusive line of OLD ELM^® wild bird houses, feeders, wild bird food and pigeon feed. The OLD ELM^® name is synonymous with excellent products and service. The special expertise offered by Reinders today comes with a long history of dedication to the nature and wild bird enthusiast. As a full service nature product distributor, many nature stores, garden centers, hardware stores, nurseries, etc. look to us as their one stop source for their product requirements. We are large enough to serve you, yet small enough to still know you by name.

We strive to offer more than just quality products – we are here to provide solutions for your needs. Be assured that a member of our friendly team of professionals can answer your questions and provide the expertise you want. We work hard to earn your business and will work even harder to keep it. Our philosophy is ensuring your success determines our success.

Our Commitment